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people-oriented Marketing & Communications + smart Growth + Metrics & Analytics with purpose

~15 years of hands-on experience in Marketing & Communications, Growth and Demand Generation, and Digital Marketing, plus Product Marketing roles.
Passionate about the why-how-what we are doing, I advocate for stories but keep focus on data and revenue.

Experienced in High-Tech (Semiconductors, IT, Software, SaaS) + FinTech (Payments, BPNL) + Retail and Consumer industries alongside high-tech Fortune 500 companies, large corporations, boutique agencies, and rapid-growing startups.
Occasionally, I teach college students, mentor entrepreneurs, and coach businesses.

My unique background couples both technology understanding (due to my BS in Electronic Engineering) and business skills (combining an MBA plus some Retail, MKT, and UX diplomas and certifications) together with cutting-edge creative methodologies (Design Thinking or LEGO® SERIOUS PLAY® method).

•–connecting the dots between people, technology, and marketing & communications –•

We write to taste life twice,
in the moment and in retrospect.
~ Anaïs Nin